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Welcome toSierra Steel Harley-Davidson®

Located in Chico, California

Sierra Steel Harley-Davidson is your Northern California family-owned motorcycle dealership. We are committed to fulfilling your riding dreams and offer two Riding Academy locations in Chico and Red Bluff for your convenience. We carry a large inventory of new and used bikes, from Sportsters to Touring and everything in between; satisfying your craving for the open road. We fuel your passion for freedom and individuality by offering the best quality parts and apparel selection. Our service department has over 30 years of experience, factory master certified trained technicians with the latest equipment Harley offers, and will turn your dreams into reality.

Even though the Harley-Davidson Bar and Shield logo is one of the most recognized trademarks in the world, we strive to keep a small, local, family atmosphere; focusing on our customers, employees, and our community. At Sierra Steel Harley-Davidson our owners are onsite, and our customers are more than riders, they are family.
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