Sierra Steel Harley-Davidson®
1501 Mangrove Ave, Chico, CA 95926

(530) 893-1918

THE NEW 2020 H-D® MOTORCYCLES ARE HERE

See the full lineup and find your freedom machine.

FLAT TRACK RACING

THE STUFF CHAMPIONS ARE MADE ON.

Streets ahead of the competition

2019 TOURING MODELS. FREE[ER] TO RUN.

ALL FOR FREEDOM. FREEDOM FOR ALL®

LiveWire™

Plug into a new kind of thrill

ELECTRA GLIDE® STANDARD

Get back to the basics

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Upcoming events

Ribs for the Ridge Rematch

Ribs for the Ridge Rematch

1

Days

14

Hours

55

Mins

51

Secs

THEIR BACK! MARK YOUR CALENDARS!!! On August 24th , 2019, the men and women of the Active 20-30 Club of Chico #100, in partnership with the Chico BBQ Enthusiasts, will be hosting “Ribs for the Ridge” at the Sierra Steel Harley Davidson from 12-4pm. Ribs for the Ridge rematch is a 10 team rib cook-off with a beer garden, raffle, and much more.

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IRON-e Demo Day

IRON-e Demo Day

8

Days

14

Hours

55

Mins

51

Secs

Start Shredding from the ground UP! Bring the kids out to demo the all new IRONe Stacyc Battery -Powered or Kid -Powered bikes. Free Hot Dog & Soda

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Swap Meet

Swap Meet

22

Days

14

Hours

55

Mins

51

Secs

$20 to reserve your 10x10 space. Bring your own table & gear. ALL motorcycle merchandise welcome-excluding bikes. Reserve your space today email sarena@sierrasteelhd.com. All space fees will be donated to Butte Humane Society.

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2020 New Model Open House

2020 New Model Open House

28

Days

12

Hours

55

Mins

51

Secs

Save the Date for SSHD Annual Demo Event ! Join us for the 2020 Model Year Open House and check out the new 2020 Harley-Davidson line-up and more!!

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Sierra Steel Harley-Davidson®

Sierra Steel Harley-Davidson®

Chico, California

Sierra Steel Harley-Davidson®, is part of a long history with Harley-Davidsons® in Butte County. The historical tradition of Harley-Davidson® in Chico, California began with a "lightweight" dealer, known as McKenney Harley-Davidson® who sold 50-350 CC Harleys®. McKenney Harley-Davidson® was then sold to Heath's Harley-Davidson®. In 1979, Ron Hall purchased the shop from the Heaths and became Hall's Harley-Davidson® for 36 consecutive years. In 1996, Hall's Harley-Davidson® was relocated to the current 1501 Mangrove Avenue location, which was formerly a Chevrolet dealership. In December of 2015, Dealer, and lifelong enthusiast Steve Adams, purchased the dealership and established Sierra Steel Harley-Davidson®. Steve Adams and his staff are dedicated to providing Sierra Steel H-D® as a "Destination Dealership" for customers. Whether you want a full performance build on your bike, a t-shirt, or a delicious cup of coffee, we are the place in Northern California to visit!!!

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New Low Rider S with optional fairing and grenade grips. #sierrasteelharleydavidson #findyourfreedom

New Low Rider S with optional fairing and grenade grips. #sierrasteelharleydavidson #findyourfreedom

100th Annual Dealer Meeting

100th Annual Dealer Meeting

Who else went to the Willows Car & Bike Show today?! What a great day saw a lot familiar faces.  #sierrasteelhd

Who else went to the Willows Car & Bike Show today?! What a great day saw a lot familiar faces. #sierrasteelhd

When you focus on the good, the good gets better.  #softailslim #sierrasteelhd #testride #findyourfreedom

When you focus on the good, the good gets better. #softailslim #sierrasteelhd #testride #findyourfreedom

As a salute to our Armed Forces we present to you; the Military inspired Slim S 110!! #sierrasteelhd #harleydavidsonsoftailslim #freedommachine #rollyourown

As a salute to our Armed Forces we present to you; the Military inspired Slim S 110!! #sierrasteelhd #harleydavidsonsoftailslim #freedommachine #rollyourown

We’ve got the perfect way to get ready for the weekend!! Come check out our showroom today!! #harleydavidson #harleyfatboy #getoutandride #chico

We’ve got the perfect way to get ready for the weekend!! Come check out our showroom today!! #harleydavidson #harleyfatboy #getoutandride #chico

The tent is up, the BBQ is on, head on down to take home your next freedom machine!! #harleydavidson #roadglide #chico #sierrasteelhd

The tent is up, the BBQ is on, head on down to take home your next freedom machine!! #harleydavidson #roadglide #chico #sierrasteelhd