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24 August 2019 12:00pm - 5:00pm
THEIR BACK! MARK YOUR CALENDARS!!! On August 24th , 2019, the men and women of the Active 20-30 Club of Chico #100, in partnership with the Chico BBQ Enthusiasts, will be hosting “Ribs for the Ridge” at the Sierra Steel Harley Davidson from 12-4pm. Ribs for the Ridge rematch is a 10 team rib cook-off with a beer garden, raffle, and much more.
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31 August 2019 12:00pm - 3:00pm
Start Shredding from the ground UP! Bring the kids out to demo the all new IRONe Stacyc Battery -Powered or Kid -Powered bikes. Free Hot Dog & Soda
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14 September 2019 12:00pm 12:00pm
$20 to reserve your 10x10 space. Bring your own table & gear. ALL motorcycle merchandise welcome-excluding bikes. Reserve your space today email sarena@sierrasteelhd.com. All space fees will be donated to Butte Humane Society.
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20 September 2019 10:00am - 22 September 2019 4:00pm
Save the Date for SSHD Annual Demo Event ! Join us for the 2020 Model Year Open House and check out the new 2020 Harley-Davidson line-up and more!!
Find out moreSierra Steel Harley-Davidson®, is part of a long history with Harley-Davidsons® in Butte County. The historical tradition of Harley-Davidson® in Chico, California began with a "lightweight" dealer, known as McKenney Harley-Davidson® who sold 50-350 CC Harleys®. McKenney Harley-Davidson® was then sold to Heath's Harley-Davidson®. In 1979, Ron Hall purchased the shop from the Heaths and became Hall's Harley-Davidson® for 36 consecutive years. In 1996, Hall's Harley-Davidson® was relocated to the current 1501 Mangrove Avenue location, which was formerly a Chevrolet dealership. In December of 2015, Dealer, and lifelong enthusiast Steve Adams, purchased the dealership and established Sierra Steel Harley-Davidson®. Steve Adams and his staff are dedicated to providing Sierra Steel H-D® as a "Destination Dealership" for customers. Whether you want a full performance build on your bike, a t-shirt, or a delicious cup of coffee, we are the place in Northern California to visit!!!
Read moreNew Low Rider S with optional fairing and grenade grips. #sierrasteelharleydavidson #findyourfreedom
100th Annual Dealer Meeting
Who else went to the Willows Car & Bike Show today?! What a great day saw a lot familiar faces. #sierrasteelhd
When you focus on the good, the good gets better. #softailslim #sierrasteelhd #testride #findyourfreedom
As a salute to our Armed Forces we present to you; the Military inspired Slim S 110!! #sierrasteelhd #harleydavidsonsoftailslim #freedommachine #rollyourown
We’ve got the perfect way to get ready for the weekend!! Come check out our showroom today!! #harleydavidson #harleyfatboy #getoutandride #chico
The tent is up, the BBQ is on, head on down to take home your next freedom machine!! #harleydavidson #roadglide #chico #sierrasteelhd
Come and join us, let's get social
Join me in Congratulating Joe on his like new 2014 Harley Davidson Sportster 72! This bike will be …
Join me in Congratulating Trey and his beautiful family on his like new 2017 Harley Davidson DYNA …
Join me in Congratulating Frank on his brand new 2019 Harley Davidson 114 Heritage Classic! What a …
Join me in Congratulating Allen on his new 2000 Harley Davidson Electra Glide Classic! This bike …
Join me in Congratulating Josh on his new 2011 Harley Davidson Road King! The is Josh's first …
Cameron, We here at Sierra Steel want to CONGRATULATE you on your purchase of this Road Glide …
Sandra & Family, “CONGRATULATIONS”, on your purchase of this beautiful 883 Iron. Thank you for …
Vinnie & Jessica, We here at Sierra Steel want to “CONGRATULATE” you on your purchase of this Ultra …
John, Once again Congratulations on this 2019 Road Glide Special, and continuing for being a repeat …
Join me in Congratulating Cesar on his brand new 2019 Harley Davidson Electra Glide Standard! This …