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Upcoming events

Hot August Bike Night

Hot August Bike Night

2

Days

22

Hours

48

Mins

22

Secs

We're taking Bike Night on the road! Join us on a 45-minute ride through Paradise to Secret Trail, starting here at the dealership at 6pm!

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Sierra Steel Harley-Davidson presents Sons of Jefferson

Sierra Steel Harley-Davidson presents Sons of Jefferson

25

Days

16

Hours

48

Mins

22

Secs

Join us for live bluegrass music from the amazing Sons of Jefferson! We will have the BBQ going, an indoor poker run, and our regular swap meet!

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Search inventory

Featured inventory

RA1250S 2022 Pan America™ 1250 Special

RA1250S 2022 Pan America™ 1250 Special

  • Condition: New
  • Year: 2022
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FLHR 2018 Road King<sup>®</sup>

FLHR 2018 Road King®

$21,999
  • Condition: Pre-owned
  • Year: 2018
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XL 883N 2017 Iron 883<sup>™</sup>

XL 883N 2017 Iron 883

$9,999
  • Condition: Pre-owned
  • Year: 2017
  • Color: Charcoal Denim
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Book a Free test ride today!

Book a Free test ride today!

In the saddle, you breathe deeper, smile bigger, and your heart beats louder. Responsibilities blow off your back. A ride on a Harley‑Davidson® motorcycle can make any weekend epic. It can turn a daily commute into an adrenaline-fest. A Harley‑Davidson blows things wide open. Pure freedom. As big and real as it gets.

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Sierra Steel Harley-Davidson®

Sierra Steel Harley-Davidson®

Chico, California

Sierra Steel Harley-Davidson®, is part of a long history with Harley-Davidsons® in Butte County. The historical tradition of Harley-Davidson® in Chico, California began with a "lightweight" dealer, known as McKenney Harley-Davidson® who sold 50-350 CC Harleys®. McKenney Harley-Davidson® was then sold to Heath's Harley-Davidson®. In 1979, Ron Hall purchased the shop from the Heaths and became Hall's Harley-Davidson® for 36 consecutive years. In 1996, Hall's Harley-Davidson® was relocated to the current 1501 Mangrove Avenue location, which was formerly a Chevrolet dealership. In December of 2015, Dealer, and lifelong enthusiast Steve Adams, purchased the dealership and established Sierra Steel Harley-Davidson®. Steve Adams and his staff are dedicated to providing Sierra Steel H-D® as a "Destination Dealership" for customers. Whether you want a full performance build on your bike, a t-shirt, or a delicious cup of coffee, we are the place in Northern California to visit!!!

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