Congrats to our boy @leffertlefferts for graduating from Chico State! If you see this guy around …
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09 December 2023 11:00am - 3:00pm
It's that time of year again!!! Celebrate the Holidays with Sierra Steel H-D! Get free photos with Santa at our dealership, and enjoy some Christmas treats while you're here! 11am - 3pm 1501 Mangrove Ave. Chico CA
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09 December 2023 5:30pm - 8:00pm
Join us for our VIP Night! What is VIP Night? Well it's how we show appreciation for out customers. All of our customers are VIP's in our eyes, and we will be providing a VIP shopping experience. For every $100 you spend in parts or motor-clothes, Sierra Steel will give you a $20 promo card to our dealership!!!! We'll be toasting with free champagne to all of you! Plus we will have food, raffle prizes, games, giveaways, and it's all happening at Sierra Steel on Dec 9th, starting at 5:30pm.
Find out moreCongrats to our boy @leffertlefferts for graduating from Chico State! If you see this guy around …
Just wanted to give a shoutout to all the awesome motorcycle mamas that went on the mother's day …
Meet @Adam Sandoval this Sunday, May 21st at 10am, here at Sierra Steel! He'll be stopping through …
Pro wrestling meets Harley-Davidson! PCW is coming to Sierra Steel on May 20th at 4pm. Tickets are $…
First Annual Hot Pepper Eating Challenge 🌶
Check out the new beautiful collection of bikes from @harleydavidson Coming to our dealership soon!
This past friday we celebrated 7 years of being a part of this amazing motorcycle community in …
Huge shoutout to our sponsored rider @harleywisper He's competing this weekend, so please wish him …
In the saddle, you breathe deeper, smile bigger, and your heart beats louder. Responsibilities blow off your back. A ride on a Harley‑Davidson® motorcycle can make any weekend epic. It can turn a daily commute into an adrenaline-fest. A Harley‑Davidson blows things wide open. Pure freedom. As big and real as it gets.
Book NowSierra Steel Harley-Davidson®, is part of a long history with Harley-Davidsons® in Butte County. The historical tradition of Harley-Davidson® in Chico, California began with a "lightweight" dealer, known as McKenney Harley-Davidson® who sold 50-350 CC Harleys®. McKenney Harley-Davidson® was then sold to Heath's Harley-Davidson®. In 1979, Ron Hall purchased the shop from the Heaths and became Hall's Harley-Davidson® for 36 consecutive years. In 1996, Hall's Harley-Davidson® was relocated to the current 1501 Mangrove Avenue location, which was formerly a Chevrolet dealership. In December of 2015, Dealer, and lifelong enthusiast Steve Adams, purchased the dealership and established Sierra Steel Harley-Davidson®. Steve Adams and his staff are dedicated to providing Sierra Steel H-D® as a "Destination Dealership" for customers. Whether you want a full performance build on your bike, a t-shirt, or a delicious cup of coffee, we are the place in Northern California to visit!!!
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