Our 2021 Bike Night Series kicks off tomorrow night! Join us tomorrow at Sierra Steel from 6-8pm! …
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22 April 2021 5:30pm - 8:00pm
Whiskey and Cigar Night is back! Join us from 5:30-8:00pm at Sierra Steel for drinks and a raffle! Whiskey is provided, but please bring your own cigars! A food truck will be onsite.
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05 June 2021 11:00am - 2:00pm
Join us on June 5th at Sierra Steel to celebrate our five year anniversary! Food and drinks will be provided along with music and a raffle! See you there!
Find out moreIn the saddle, you breathe deeper, smile bigger, and your heart beats louder. Responsibilities blow off your back. A ride on a Harley‑Davidson® motorcycle can make any weekend epic. It can turn a daily commute into an adrenaline-fest. A Harley‑Davidson blows things wide open. Pure freedom. As big and real as it gets.
Book NowSierra Steel Harley-Davidson®, is part of a long history with Harley-Davidsons® in Butte County. The historical tradition of Harley-Davidson® in Chico, California began with a "lightweight" dealer, known as McKenney Harley-Davidson® who sold 50-350 CC Harleys®. McKenney Harley-Davidson® was then sold to Heath's Harley-Davidson®. In 1979, Ron Hall purchased the shop from the Heaths and became Hall's Harley-Davidson® for 36 consecutive years. In 1996, Hall's Harley-Davidson® was relocated to the current 1501 Mangrove Avenue location, which was formerly a Chevrolet dealership. In December of 2015, Dealer, and lifelong enthusiast Steve Adams, purchased the dealership and established Sierra Steel Harley-Davidson®. Steve Adams and his staff are dedicated to providing Sierra Steel H-D® as a "Destination Dealership" for customers. Whether you want a full performance build on your bike, a t-shirt, or a delicious cup of coffee, we are the place in Northern California to visit!!!
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