Please help us in congratulating Gene & Diana on their brand new 2021 Harley-Davidson Road Glide …
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25 September 2021 9:00am - 1:00pm
Do you have any spare parts or gear you aren't using anymore? Reserve your place today! Give us a call at (530) 893-1918.
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21 October 2021 6:00pm - 8:00pm
Join us at Nash's on Thursday, October 21st from 6-8 pm for Sierra Steel H-D Bike Night! We'll see you there!
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30 October 2021 12:00pm - 3:00pm
Come join us for this family fun event, Baggers of Candy on Saturday, October 30th from 12-3pm! We will be hosting Halloween Trick or Treat as well as a bike show, kids custom contest, BBQ, shaved ice, face painting, raffle and more! The entry fee is one big bag of candy! See you there! Presented by The Americans MC & Sierra Steel Harley-Davidson
Find out moreIn the saddle, you breathe deeper, smile bigger, and your heart beats louder. Responsibilities blow off your back. A ride on a Harley‑Davidson® motorcycle can make any weekend epic. It can turn a daily commute into an adrenaline-fest. A Harley‑Davidson blows things wide open. Pure freedom. As big and real as it gets.
Book NowSierra Steel Harley-Davidson®, is part of a long history with Harley-Davidsons® in Butte County. The historical tradition of Harley-Davidson® in Chico, California began with a "lightweight" dealer, known as McKenney Harley-Davidson® who sold 50-350 CC Harleys®. McKenney Harley-Davidson® was then sold to Heath's Harley-Davidson®. In 1979, Ron Hall purchased the shop from the Heaths and became Hall's Harley-Davidson® for 36 consecutive years. In 1996, Hall's Harley-Davidson® was relocated to the current 1501 Mangrove Avenue location, which was formerly a Chevrolet dealership. In December of 2015, Dealer, and lifelong enthusiast Steve Adams, purchased the dealership and established Sierra Steel Harley-Davidson®. Steve Adams and his staff are dedicated to providing Sierra Steel H-D® as a "Destination Dealership" for customers. Whether you want a full performance build on your bike, a t-shirt, or a delicious cup of coffee, we are the place in Northern California to visit!!!
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