About us | Chico, California | Sierra Steel Harley-Davidson®

At Sierra Steel Harley-Davidson®, our customers come first.

There’s something unforgettable about the rumble of a Harley-Davidson® motorcycle. Whether you're chasing the horizon on a touring bike, carving through the racetrack on a sport bike, or cruising through town on a classic cruiser, the ride is always about freedom, power, and connection. At Sierra Steel Harley-Davidson®, we’ve spent several years helping riders in Chico, Oroville, and Orland, CA, find that perfect bike. As one of the few remaining family-owned and operated Harley-Davidson dealerships in California, we bring a personal touch to everything we do. Stop by our location in Chico, CA, or give us a call to see how we can help you hit the road in style.

We’re proud to offer a wide selection of new and pre-owned Harley-Davidson motorcycles, including cruisers, powerful touring bikes, and agile sport bikes. Whether you're a first-time rider or a seasoned road warrior, our knowledgeable team is here to help you find the model that fits your lifestyle and riding goals. Every bike on our lot is backed by the legendary Harley-Davidson promise and our commitment to quality and service.

Getting on the road shouldn’t be complicated. That’s why our financing team works hard to make the process smooth and stress-free. We’ll walk you through your options, answer your questions, and help you secure financing that fits your budget. Whether you're buying your first bike or upgrading to your dream ride, we’re here to help make it happen.

Keeping your Harley® bike in peak condition is essential for performance and safety. Our factory-trained technicians provide expert maintenance and repair services using genuine Harley-Davidson parts. From routine oil changes to more complex repairs, we treat every bike like it’s our own. And because we’re riders too, we know how important it is to get back on the road quickly and confidently.

Looking to customize your bike? We’ve got you covered. Our parts department stocks a wide range of genuine Harley-Davidson parts and accessories to help you personalize your motorcycle to match your style and performance needs. Whether you're adding chrome, upgrading your seat, or enhancing your bike’s performance, our team is here to help you find exactly what you need.

Thinking about trading in your current motorcycle? We make it easy to find out what your bike is worth. Our team will give you a fair, competitive offer and help you apply that value toward your next Harley-Davidson motorcycle. It’s a simple way to upgrade your ride and keep your journey moving forward.

At Sierra Steel Harley-Davidson®, we’re more than just a dealership—we’re part of the riding community. From supporting local veterans and first responders to participating in events like the Butte County Toy Run, we’re proud to give back to the people who make our community strong. Visit us in Chico, CA, and see why customers from Oroville, Orland, and beyond trust us for all things Harley-Davidson. Ready to ride? Let’s make it happen.