About Sierra Steel Harley-Davidson®

We love the open road at Sierra Steel Harley-Davidson®, and we are excited to help you experience the fun and adventure that a quality Harley-Davidson® motorcycle can bring into your life! We are proud to serve the Chico area, offering the best in new and pre-owned motorcycles. Our friendly and knowledgeable sales, financing, service, and parts departments are ready to offer outstanding service at every point, from assisting while you're making your choice to ongoing maintenance and customization. At Sierra Steel Harley-Davidson®, we value the opportunity to create a long-term relationship with our customers, and we do that by making sure to exceed your expectations.

At Sierra Steel Harley-Davidson®, Our Customers Come First.

Our Mission Statement Is:

"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."

Why Purchase From Your Local Dealer?

• Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
• Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
• Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
• Local Economy - Local purchases help to keep tax dollars and people at work in your community.

Contact Us

Call us at (530) 893-1918 or come by today and experience our superior service and selection! We look forward to serving you!